Announcing Greenheart Travel’s New Mission Statement: Travel for a Change

A lot has changed at Greenheart Travel over the past couple of years. We brought new programs on and phased older programs out. We’ve completely updated our website. We’re releasing a new cultural training curriculum dubbed the Greenheart Travel Atlas. And big things are still to come!

But above all else, we’ve made so many new friends in those that travel abroad with us to teach English, study in high school, volunteer, etc. Amidst all of this we have recently asked ourselves the question:

“Is our mission statement, written as it is today, truly reflective of the work we do and the impact we make on all Greenheart Travelers?”

Up until now our mission has been to change lives, advance careers and create leaders. There’s no doubt what we provide has contributed towards this pursuit in all of you. We’ve been so proud to see the growth that each of our thousands of travelers have accomplished since we started as an organization.

However, we read the above to have a disproportionate slant on professional development, and we realize the growth that comes through travel is something deeper and more profound than professional development alone. So, we set out to rewrite our mission to reflect more accurately why we come to work and why we love supporting your experiences abroad.

If you’ve ever embarked on defining a mission or purpose for an organization, you know it’s no easy task to distill all of the emotion, drive and excitement of what you do day in and day out. Even more complicated is going through that exercise as a group.

We had several weeks of brainstorming sessions where we thoroughly dissected nuances of each particular word or phrase. We wrote our own drafts and pitched them to strangers on airplanes and at coffee shops. We poured our hearts out meeting after meeting, but nothing seemed to stick. Then someone had the bright idea to look at our tagline…

That was it!

“Travel for a Change”.

There was no good reason why we couldn’t adapt that as our mission. It’s all over our website already. We all feel this visceral connection to the idea of meaningful travel. Why do we need to start from scratch when we already have something that means so much to us? So, formally, we’re announcing that we are adopting ‘Travel for a Change’ as our mission statement.

‘Travel for a Change’ succinctly sums up how we feel about what we do. We believe in the power of travel; a power that broadens your perspective and turns strangers into family. It’s this belief that motivates us at Greenheart Travel to provide life-changing adventures for anyone with a case of wanderlust.

We’re your personal cheerleaders as you navigate the unpredictable joys, surprises, and challenges of life abroad. With unrivaled support and guidance, Greenheart Travel gives you the tools to make sure you’re more than a tourist—you’re a world citizen. You don’t just travel for the sights, you travel for a change.

Watch what it means for Greenheart Travel staff and alumni to travel for a change:

Ready to travel for a change? Connect with us!